RESTYLING, PACKAGING, AND WEBSITE
voskes. the dogsnack brand
Voskes is a brand that has been present in various pet food channels for years and was receiving increasing demand from the rest of the world.
Therefore, we were asked: should we say goodbye to the name ‘Voskes Voeders’? And ‘how do we effectively restyle the current packaging to make it internationally accepted’?
Our challenge was to design the logo with a modified name and create packaging that would also appeal to existing shoppers and trade partners.
RESTYLING
PACKAGING DESIGN
WEBSITE
ACTIVATION
CATEGORY VISION
We first adjusted the Voskes baseline. It was important to retain the familiar recognizable brand but give the packaging a new look. Together with HDV, we categorized the extensive range into the basic groups of reward, pamper, care, and activate. This allows for more targeted communication, making it easier for the consumer standing in front of the shelf to make a choice.
After restyling all the packaging, it was time to make the entire range visible to everyone through a crystal-clear new Voskes website.
Eventually, an entirely new type of product was added to the assortment. Truly fresh. We were also entrusted with developing the packaging for that.
