Wrangler needed to be put back on the map. From a forgotten brand to a strong brand that matters in the fashion world again.

Development of an activation annual plan with sufficient traffic builders that all European countries could utilize.

Emphasizing the value in a grand manner was crucial to make consumers stop again.

The valuable Personal Care category deserved a completely new approach with a more open character.

Significant impact and visibility in limited space through tailor-made shelf unit.

Restyling of a familiar brand that has been present in various pet food channels for years.

'The tastiest restaurant pizza for home use,' naturally stirring up real Italian pizza makers.