EUROPEAN ACTIVATION
GETTING EUROPEAN WOMEN TO WORK OUT
Curves is a franchise fitness concept that originated in America and has now inspired millions of women worldwide to engage in sports.
It is a unique concept where, in just 30 minutes under the guidance of a coach, enough training can be done to establish a solid foundation for a healthy and active future.
We were asked to assist in developing a year activation plan with enough traffic builders that all European countries could make use of. We created a fully elaborated annual calendar with 12 different promotions to recruit new members, retain existing members, and create a sense of community by supporting charitable causes.
ACTIVATION ANNUAL PLAN
FRANCHISE NETWORK
ROADSHOW
CENTRAL PRODUCTION MODEL
TV COMMERCIAL
In addition to member activations, we developed an international commercial for overall brand awareness.
We created the Curves European Tour to reach and inform the shopping public about Curves. The tour traveled from England to Belgium, France, and Spain. In each country, this tour welcomed many new members. Overall, it was an international creative approach and execution. From commercial to activation. We accomplished it all within our own Rotterdam circle.
